{"id":10079,"date":"2023-03-08T15:43:12","date_gmt":"2023-03-08T14:43:12","guid":{"rendered":"https:\/\/le-hub.fr\/solutions\/solution-optimising\/"},"modified":"2023-07-18T12:37:19","modified_gmt":"2023-07-18T10:37:19","slug":"optimising-solution","status":"publish","type":"page","link":"https:\/\/le-hub.fr\/en\/optimising-solution\/","title":{"rendered":"Solution Optimising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10079\" class=\"elementor elementor-10079 elementor-4168\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bea8677 e-con-full e-flex e-con e-parent\" data-id=\"bea8677\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5f3bc elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"fc5f3bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">We optimise budgets and communication campaigns across TV, print, digital &amp; we manage usage rights to deliver more with less<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d082cb elementor-widget elementor-widget-spacer\" data-id=\"1d082cb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe91dd1 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"fe91dd1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e9b271 e-con-full e-flex e-con e-child\" data-id=\"6e9b271\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd07be6 hover_block_left elementor-position-left elementor-mobile-position-left elementor-vertical-align-middle elementor-widget-mobile__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"dd07be6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/le-hub.fr\/en\/consulting-solution\/\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_2\" viewBox=\"0 0 66 66\"><polygon style=\"fill: currentColor;\" points=\"48.64 33 42.76 38.89 41.59 37.72 45.48 33.83 17.36 33.83 17.36 32.17 45.48 32.17 41.59 28.28 42.76 27.11 48.64 33\"><\/polygon><circle style=\"fill:none;stroke:currentColor;stroke-miterlimit:10;\" class=\"cls-2\" cx=\"33\" cy=\"33\" r=\"32.5\"><\/circle><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/le-hub.fr\/en\/consulting-solution\/\" >\n\t\t\t\t\t\t\t01 Consulting\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ee462 hover_block elementor-position-right elementor-mobile-position-right elementor-vertical-align-middle elementor-hidden-desktop elementor-hidden-tablet elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"f5ee462\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/le-hub.fr\/en\/producing-solution\/\" class=\"elementor-icon elementor-animation-\" tabindex=\"-1\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_2\" viewBox=\"0 0 66 66\"><polygon style=\"fill: currentColor;\" points=\"48.64 33 42.76 38.89 41.59 37.72 45.48 33.83 17.36 33.83 17.36 32.17 45.48 32.17 41.59 28.28 42.76 27.11 48.64 33\"><\/polygon><circle style=\"fill:none;stroke:currentColor;stroke-miterlimit:10;\" class=\"cls-2\" cx=\"33\" cy=\"33\" r=\"32.5\"><\/circle><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/le-hub.fr\/en\/producing-solution\/\" >\n\t\t\t\t\t\t\t03 Producing\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-534cbc3 e-con-full e-flex e-con e-parent\" data-id=\"534cbc3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9f4959 e-con-full e-flex e-con e-child\" data-id=\"f9f4959\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-263dce8 e-con-full e-flex e-con e-child\" data-id=\"263dce8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7622cb5 e-con-full e-flex e-con e-child\" data-id=\"7622cb5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9380cb8 e-con-full e-flex e-con e-child\" data-id=\"9380cb8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a10faf elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9a10faf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">02<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe56e1e elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"fe56e1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Optimising<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d4e15 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-spacer\" data-id=\"73d4e15\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8beb75 e-con-full e-flex e-con e-child\" data-id=\"f8beb75\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0e430 elementor-align-justify chevron-button width_button chevron2 hover_chevron elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"cd0e430\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"#cost-control\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cost control<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1a2ee elementor-align-justify chevron-button width_button chevron2 hover_chevron elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"cc1a2ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"#decoupling-coordination\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Decoupling &amp; coordination<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab34415 elementor-align-justify chevron-button width_button chevron2 hover_chevron elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-button\" data-id=\"ab34415\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"#usage-rights-management\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Usage rights management<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a11e558 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"a11e558\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b089e elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"e1b089e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfb06bf e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"bfb06bf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-608df67 e-con-full hover_block e-flex e-con e-child\" data-id=\"608df67\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/le-hub.fr\/en\/producing-solution\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a89a10 hover_block elementor-widget-mobile__width-initial elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"5a89a10\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_2\" viewBox=\"0 0 66 66\"><polygon style=\"fill: currentColor;\" points=\"48.64 33 42.76 38.89 41.59 37.72 45.48 33.83 17.36 33.83 17.36 32.17 45.48 32.17 41.59 28.28 42.76 27.11 48.64 33\"><\/polygon><circle style=\"fill:none;stroke:currentColor;stroke-miterlimit:10;\" class=\"cls-2\" cx=\"33\" cy=\"33\" r=\"32.5\"><\/circle><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t03 Producing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba31ae elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"4ba31ae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040e2e0 elementor-widget-tablet__width-initial elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"040e2e0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b18b760 e-con-full reverse_colonne e-flex e-con e-parent\" data-id=\"5b18b760\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-88b2df4 e-con-full e-flex e-con e-child\" data-id=\"88b2df4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f59a3e7 e-con-full e-flex e-con e-child\" data-id=\"f59a3e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecd5443 elementor-widget-mobile__width-auto anchor elementor-widget elementor-widget-menu-anchor\" data-id=\"5ecd5443\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"cost-control\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551f04c4 elementor-widget elementor-widget-heading\" data-id=\"551f04c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost <br>control<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f251fb e-con-full e-flex e-con e-child\" data-id=\"6f251fb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75a81bf6 elementor-widget__width-initial elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"75a81bf6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52f99a8 e-con-full e-flex e-con e-child\" data-id=\"52f99a8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706d618a titre-solutions elementor-widget elementor-widget-heading\" data-id=\"706d618a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What we do<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ea9e24 elementor-widget elementor-widget-text-editor\" data-id=\"58ea9e24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a &#8220;hands-on&#8221; manner, we act as neutral experts in the interest of the brand and the project, influencing the agency and production partners.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2adc95d6 elementor-widget elementor-widget-text-editor\" data-id=\"2adc95d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To produce more with less, optimise budgets. To clarify and smoothen the processes and communication between all parties.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd387fe elementor-widget elementor-widget-text-editor\" data-id=\"cd387fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To allow an artistic choice informed of budget timings and technical impacts. To better anticipate requirements, and avoid additional costs.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77c1d90e e-con-full e-flex e-con e-parent\" data-id=\"77c1d90e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7f5ba6cb e-con-full e-flex e-con e-child\" data-id=\"7f5ba6cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60f7bf56 titre-solutions elementor-widget elementor-widget-heading\" data-id=\"60f7bf56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What we deliver<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45a560be e-con-full e-flex e-con e-child\" data-id=\"45a560be\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1141fe55 e-con-full e-flex e-con e-child\" data-id=\"1141fe55\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c054f6 elementor-widget elementor-widget-heading\" data-id=\"7c054f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anticipation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f85130 elementor-widget elementor-widget-text-editor\" data-id=\"32f85130\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of requirements, costs, strengths and points of improvement specific to each advertiser and their organisation<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3deb28d1 e-con-full e-flex e-con e-child\" data-id=\"3deb28d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8009d42 elementor-widget elementor-widget-heading\" data-id=\"8009d42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Negotiation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf2992 elementor-widget elementor-widget-text-editor\" data-id=\"bbf2992\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of production configurations and costs, with agencies and production houses, before the choice of director<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-191eef1c elementor-widget elementor-widget-text-editor\" data-id=\"191eef1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Anticipation of future usage rights<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b849943 e-con-full e-flex e-con e-child\" data-id=\"7b849943\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dcea23 elementor-widget elementor-widget-heading\" data-id=\"9dcea23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Peace of mind<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1690ddb elementor-widget elementor-widget-text-editor\" data-id=\"1690ddb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Within the process in pre and post production, ensuring a transparent and clear communication<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a4a647 elementor-widget elementor-widget-text-editor\" data-id=\"33a4a647\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Avoid \/ negotiate additional costs<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4126e48 elementor-widget elementor-widget-text-editor\" data-id=\"4126e48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Support technical choices<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2203e7a5 e-con-full e-flex e-con e-child\" data-id=\"2203e7a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-116eaab elementor-widget elementor-widget-heading\" data-id=\"116eaab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">22% budget optimisation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac3bb57 elementor-widget elementor-widget-text-editor\" data-id=\"5ac3bb57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reducing time<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b9df7a elementor-widget elementor-widget-text-editor\" data-id=\"65b9df7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Improvement of the agency &#8211; advertiser relationship<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fc8b98 e-con-full e-flex e-con e-parent\" data-id=\"0fc8b98\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1803890 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1803890\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c3e6b8 e-con-full e-flex e-con e-child\" data-id=\"2c3e6b8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770afc6 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"770afc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/le-hub.fr\/en\/references\/optimising\/#nissan\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"928\" height=\"394\" src=\"https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/03\/Solutions-cases-conseil-Nissan2.jpg\" class=\"attachment-full size-full wp-image-6399\" alt=\"Etude de cas Nissan\" srcset=\"https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/03\/Solutions-cases-conseil-Nissan2.jpg 928w, https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/03\/Solutions-cases-conseil-Nissan2-300x127.jpg 300w, https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/03\/Solutions-cases-conseil-Nissan2-768x326.jpg 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b82d8 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"32b82d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/le-hub.fr\/en\/references\/optimising\/#bonduelle\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"928\" height=\"394\" src=\"https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Bonduelle.jpg\" class=\"attachment-full size-full wp-image-8515\" alt=\"R\u00e9f\u00e9rence cost control Bonduelle\" srcset=\"https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Bonduelle.jpg 928w, https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Bonduelle-300x127.jpg 300w, https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Bonduelle-768x326.jpg 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c5a23 elementor-mobile-align-center elementor-widget__width-inherit elementor-widget-mobile__width-inherit btn-arrow-right elementor-align-center elementor-widget elementor-widget-button\" data-id=\"71c5a23\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/le-hub.fr\/en\/references\/optimising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 31.29 11.77\"><path d=\"m31.29 5.89-5.89 5.88-1.17-1.17 3.89-3.89h-28.12v-1.65h28.12l-3.89-3.89 1.17-1.17z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Our references<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-322216 e-con-full reverse_colonne e-flex e-con e-parent\" data-id=\"322216\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15503440 e-con-full e-flex e-con e-child\" data-id=\"15503440\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-40ad834c e-con-full e-flex e-con e-child\" data-id=\"40ad834c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb60b4a anchor elementor-widget elementor-widget-menu-anchor\" data-id=\"7cb60b4a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"decoupling-coordination\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654c9462 elementor-widget elementor-widget-heading\" data-id=\"654c9462\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Decoupling <br>&amp; coordination<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e3ce273 e-con-full e-flex e-con e-child\" data-id=\"6e3ce273\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-743f4619 e-con-full e-flex e-con e-child\" data-id=\"743f4619\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8ba82e titre-solutions elementor-widget elementor-widget-heading\" data-id=\"3e8ba82e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What we do<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3d2ac1 elementor-widget elementor-widget-text-editor\" data-id=\"2e3d2ac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Decoupling is an innovative split of responsibilities between the traditional creative agency for the strategy and creative idea, and a neutral and more agile production coordinator for the production of the campaign and all its adaptations.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485469cb elementor-widget elementor-widget-text-editor\" data-id=\"485469cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our expertise as a production consultant puts us in an ideal position as a production decoupling partner.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8973b7e elementor-widget elementor-widget-text-editor\" data-id=\"8973b7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To lead the choice of production partner, optimally manage the budget, production configuration, anticipate and stay true to the objectives.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29e33099 e-con-full e-flex e-con e-parent\" data-id=\"29e33099\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-30893b6d e-con-full e-flex e-con e-child\" data-id=\"30893b6d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5525f5b5 titre-solutions elementor-widget elementor-widget-heading\" data-id=\"5525f5b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What we deliver<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f9e5ec5 e-con-full e-flex e-con e-child\" data-id=\"7f9e5ec5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1bc2a382 e-con-full e-flex e-con e-child\" data-id=\"1bc2a382\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-682e4fa elementor-widget elementor-widget-heading\" data-id=\"682e4fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Innovation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88c89 elementor-widget elementor-widget-text-editor\" data-id=\"88c89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Constantly on the look out, we bring new, innovative and emerging production partners<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-129a37e1 e-con-full e-flex e-con e-child\" data-id=\"129a37e1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8afbc03 elementor-widget elementor-widget-heading\" data-id=\"8afbc03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Efficiency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819a27a elementor-widget elementor-widget-text-editor\" data-id=\"819a27a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Time saving and improved clarity thanks to the choice of the most relevant production partner, and an effective and flexible project management<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38d96875 e-con-full e-flex e-con e-child\" data-id=\"38d96875\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-184c46d elementor-widget elementor-widget-heading\" data-id=\"184c46d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Peace of mind<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7b3e elementor-widget elementor-widget-text-editor\" data-id=\"5b7b3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Smooth and direct communication leading to a clear and peaceful coordination<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-385e543f e-con-full e-flex e-con e-child\" data-id=\"385e543f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-127ae58 elementor-widget elementor-widget-heading\" data-id=\"127ae58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">22% budget optimisation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738bd39f elementor-widget elementor-widget-text-editor\" data-id=\"738bd39f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By handing the production management to a team who has the expertise<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c21ad e-con-full e-flex e-con e-parent\" data-id=\"89c21ad\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d9b553e e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"d9b553e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d249244 e-con-full e-flex e-con e-child\" data-id=\"d249244\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f0aa6c elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"9f0aa6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/le-hub.fr\/en\/references\/optimising\/#nespresso\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"928\" height=\"394\" src=\"https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Nespresso.jpg\" class=\"attachment-full size-full wp-image-8519\" alt=\"R\u00e9f\u00e9rence coordination de production Nespresso\" srcset=\"https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Nespresso.jpg 928w, https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Nespresso-300x127.jpg 300w, https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Nespresso-768x326.jpg 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414e301 elementor-mobile-align-center elementor-widget__width-inherit elementor-widget-mobile__width-inherit btn-arrow-right elementor-align-center elementor-widget elementor-widget-button\" data-id=\"414e301\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/le-hub.fr\/en\/references\/optimising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 31.29 11.77\"><path d=\"m31.29 5.89-5.89 5.88-1.17-1.17 3.89-3.89h-28.12v-1.65h28.12l-3.89-3.89 1.17-1.17z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Our references<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa2ea24 e-con-full reverse_colonne e-flex e-con e-parent\" data-id=\"fa2ea24\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a10f629 e-con-full e-flex e-con e-child\" data-id=\"a10f629\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b8361fc e-con-full e-flex e-con e-child\" data-id=\"b8361fc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025c0a6 anchor elementor-widget elementor-widget-menu-anchor\" data-id=\"025c0a6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"usage-rights-management\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c925d2 elementor-widget elementor-widget-heading\" data-id=\"8c925d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usage rights <br>management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-124b2a4 e-con-full e-flex e-con e-child\" data-id=\"124b2a4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e26a40f e-con-full e-flex e-con e-child\" data-id=\"e26a40f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bc778 titre-solutions elementor-widget elementor-widget-heading\" data-id=\"37bc778\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What we do<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ee2aa elementor-widget elementor-widget-text-editor\" data-id=\"84ee2aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We negotiate all usage rights directly with rights holders, on behalf of the Brand, and in its best interest.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f50d7a8 elementor-widget elementor-widget-text-editor\" data-id=\"f50d7a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We manage usage rights across the length of a campaign (renewals and extensions).<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6283b62 elementor-widget elementor-widget-text-editor\" data-id=\"6283b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We contractualise usage rights with each rights holders on behalf of the brand.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8025188 e-con-full e-flex e-con e-parent\" data-id=\"8025188\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a0013cd e-con-full e-flex e-con e-child\" data-id=\"a0013cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb743db titre-solutions elementor-widget elementor-widget-heading\" data-id=\"fb743db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What we deliver<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da82490 e-con-full e-flex e-con e-child\" data-id=\"da82490\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d569f5 e-con-full e-flex e-con e-child\" data-id=\"8d569f5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1469cca elementor-widget elementor-widget-heading\" data-id=\"1469cca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd5977 elementor-widget elementor-widget-text-editor\" data-id=\"4fd5977\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of the campaign ambition (short medium long term)<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b18b7b elementor-widget elementor-widget-text-editor\" data-id=\"8b18b7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of the usage rights budget<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a67b56 elementor-widget elementor-widget-text-editor\" data-id=\"9a67b56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of the scope of use (media, territory, length)<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def74bd e-con-full e-flex e-con e-child\" data-id=\"def74bd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2050d8b elementor-widget elementor-widget-heading\" data-id=\"2050d8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anticipation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ddb809 elementor-widget elementor-widget-text-editor\" data-id=\"6ddb809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of all content usage requirements, pre-negotiating options (additional use \/ renewals&#8230;) <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0466f52 e-con-full e-flex e-con e-child\" data-id=\"0466f52\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fdc98 elementor-widget elementor-widget-heading\" data-id=\"c8fdc98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Transparency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44881c7 elementor-widget elementor-widget-text-editor\" data-id=\"44881c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On costs and usage scope<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab0be9 elementor-widget elementor-widget-text-editor\" data-id=\"eab0be9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On renewal deadlines<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f7b3c elementor-widget elementor-widget-text-editor\" data-id=\"a5f7b3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On negotiation and management fees<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-654cdab e-con-full e-flex e-con e-child\" data-id=\"654cdab\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee93450 elementor-widget elementor-widget-heading\" data-id=\"ee93450\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">15% to 20% budget optimisation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80128f5 elementor-widget elementor-widget-text-editor\" data-id=\"80128f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Overall understanding of Brand requirements<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8602a elementor-widget elementor-widget-text-editor\" data-id=\"fe8602a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Needs that are better defined and anticipated<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1e071 elementor-widget elementor-widget-text-editor\" data-id=\"cd1e071\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An overall negotiation and usage rights optimisation<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-311031b e-con-full e-flex e-con e-parent\" data-id=\"311031b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56ace2f e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"56ace2f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83f8b5f e-con-full e-flex e-con e-child\" data-id=\"83f8b5f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8a9a6 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"6a8a9a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/le-hub.fr\/en\/references\/optimising\/#cassegrain\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"394\" src=\"https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Cassegrain.jpg\" class=\"attachment-full size-full wp-image-8521\" alt=\"R\u00e9f\u00e9rence gestion des droits Cassegrain\" srcset=\"https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Cassegrain.jpg 928w, https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Cassegrain-300x127.jpg 300w, https:\/\/le-hub.fr\/wp-content\/uploads\/2023\/05\/Solutions-cases-optimisation-Cassegrain-768x326.jpg 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a7579 elementor-mobile-align-center elementor-widget__width-inherit elementor-widget-mobile__width-inherit btn-arrow-right elementor-align-center elementor-widget elementor-widget-button\" data-id=\"25a7579\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/le-hub.fr\/en\/references\/optimising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 31.29 11.77\"><path d=\"m31.29 5.89-5.89 5.88-1.17-1.17 3.89-3.89h-28.12v-1.65h28.12l-3.89-3.89 1.17-1.17z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Our references<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c8f8875 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"7c8f8875\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f4910 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"d8f4910\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We optimise budgets and communication campaigns across TV, print, digital &amp; we manage usage rights to deliver more with less 01 Consulting 03 Producing 02 Optimising Cost control Decoupling &amp; coordination Usage rights management 03 Producing Cost control What we do In a &#8220;hands-on&#8221; manner, we act as neutral experts in the interest of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-10079","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/le-hub.fr\/en\/wp-json\/wp\/v2\/pages\/10079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/le-hub.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/le-hub.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/le-hub.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/le-hub.fr\/en\/wp-json\/wp\/v2\/comments?post=10079"}],"version-history":[{"count":4,"href":"https:\/\/le-hub.fr\/en\/wp-json\/wp\/v2\/pages\/10079\/revisions"}],"predecessor-version":[{"id":11178,"href":"https:\/\/le-hub.fr\/en\/wp-json\/wp\/v2\/pages\/10079\/revisions\/11178"}],"wp:attachment":[{"href":"https:\/\/le-hub.fr\/en\/wp-json\/wp\/v2\/media?parent=10079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}