We optimise budgets and communication campaigns across TV, print, digital & we manage usage rights to deliver more with less
Cost
control
In a “hands-on” manner, we act as neutral experts in the interest of the brand and the project, influencing the agency and production partners.
To produce more with less, optimise budgets. To clarify and smoothen the processes and communication between all parties.
To allow an artistic choice informed of budget timings and technical impacts. To better anticipate requirements, and avoid additional costs.
Anticipation
Of requirements, costs, strengths and points of improvement specific to each advertiser and their organisation
Negotiation
Of production configurations and costs, with agencies and production houses, before the choice of director
Anticipation of future usage rights
Peace of mind
Within the process in pre and post production, ensuring a transparent and clear communication
Avoid / negotiate additional costs
Support technical choices
22% budget optimisation
Reducing time
Improvement of the agency – advertiser relationship
Decoupling
& coordination
Decoupling is an innovative split of responsibilities between the traditional creative agency for the strategy and creative idea, and a neutral and more agile production coordinator for the production of the campaign and all its adaptations.
Our expertise as a production consultant puts us in an ideal position as a production decoupling partner.
To lead the choice of production partner, optimally manage the budget, production configuration, anticipate and stay true to the objectives.
Innovation
Constantly on the look out, we bring new, innovative and emerging production partners
Efficiency
Time saving and improved clarity thanks to the choice of the most relevant production partner, and an effective and flexible project management
Peace of mind
Smooth and direct communication leading to a clear and peaceful coordination
22% budget optimisation
By handing the production management to a team who has the expertise
Usage rights
management
We negotiate all usage rights directly with rights holders, on behalf of the Brand, and in its best interest.
We manage usage rights across the length of a campaign (renewals and extensions).
We contractualise usage rights with each rights holders on behalf of the brand.
Definition
Of the campaign ambition (short medium long term)
Of the usage rights budget
Of the scope of use (media, territory, length)
Anticipation
Of all content usage requirements, pre-negotiating options (additional use / renewals…)
Transparency
On costs and usage scope
On renewal deadlines
On negotiation and management fees
15% to 20% budget optimisation
Overall understanding of Brand requirements
Needs that are better defined and anticipated
An overall negotiation and usage rights optimisation
