References : Digital coordination & project management
Website, Activation, UX, SEO, CRM, Social Media
Project management of a digital activation for La Vache qui Rit
Digital activation with on-pack promotion, media campaign
Briefly
Digital activation with on-pack promotion, media campaign
Coordination of 6 agencies & stakeholders
37% budget optimisation
Response
- Identification and clarification of the roles and responsibilities of each stakeholder (6 agencies, creation of a detailed RACI)
- Support for decision making and cost control of the production budgets for digital activation, on-pack promotion and social media animation
- Project assessment, definition of KPI’s, functional specifications, coordination & project management of the digital and social media activation
- Project follow-up and agencies coordination, reporting in one pager format centralizing agencies data, end-of-operation analysis report
SEO optimisations for Nestlé Health Science
SEO analysis & optimisation of a health website
Response
- Definition of the objectives, prioritization of the axes of optimization via a Google Analytics analysis
- Identification of contributors: specialized health writers, SEO agency, graphic designer
- Assessment of the production: SEO audit of keywords & technical optimizations to be implemented, articles to be completed & written, infographics to be created to visually enrich the articles
- Project follow-up and coordination of the stakeholders, continuous analysis of the performance
Briefly
SEO analysis & optimisations
Coordination of 4 stakeholders
3 infographics et 30 articles created
Coordination and project management of a digital ecosystem restructuring
Within the context of a creation of a new independent digital ecosystem with new brand site & content migration
Briefly
Digital ecosystem rebuild with migration
17% budget optimisation
Coordination of 3 agencies
Response
- Audit of the existing situation and needs, recommendation of an action plan, estimation of the budget and creation of the consolidated plan
- Assessment of the different stages of the project and the scope of the agencies, cost control of the estimates
- Functional and technical decision support, anticipation of future needs, coordination, management and operational follow-up of agencies and their productions
- Identification and assessment of needs for the implementation of a DAM/PIM tool
