Example: Production coordination & decoupling

USA IMC campaign production for KORI

Methodology

  • 01USA client based needing to support the launch of its complementary food product within the US market. Local creative development, all touchpoint communication including TV, print, website, social
  • 02US based production partner sourcing, production coordination implementation
  • 03Assets delivery list anticipation and usage rights management
    Upfront budget set-up and evolutions management
    Entire production and post-production coordination
  • 04Management of back-up solutions due to Covid 19 lockdown situation
    Delivery of all assets within planned timings and budget

Briefly

110 delivered assets
25% budget optimisation

TVC production 2019-2020-2021 for NUII

Methodology

  • 01Conception & creative development based on another region existing campaign
  • 02Editing, transcreation, visual and sound post-production coordination across 5 markets
  • 03Usage rights management and assets delivery anticipation
  • 042020-2021 new products campaign extensions management

Case study

Briefly

53 versions
35% budget optimisation

Image bank & GIFs production for La Vache qui Rit

Methodology

  • 01Content creative and artistic direction proposal across lifestyle and product visuals & GIfs
  • 02Agile and quick configuration involving 2 teams (lifestyle, product), including casting 15 talents
  • 03Usage rights management for both photographer and talents (3 years, world, all digital print POS)

Briefly

+80 visuals & GIFs
15 talents
50% budget optimisation