References : Production coordination & decoupling

Image bank, social media content, TVC tags

Production of an IMC campaign for KORI

Launch of its complementary food product within the US market, all touchpoint communication including TV, print, digital


110 delivered assets

25% budget optimisation


  • US based production partner sourcing, production coordination implementation
  • Assets delivery list anticipation and usage rights management, upfront budget set-up and evolutions management, entire production and post-production coordination
  • Management of back-up solutions due to Covid 19 lockdown situation, delivery of all assets within planned timings and budget

Production of a TVC for NUII

Conception and creation of the European launch campaign based on an existing film


  • Editing, transcreation, visual and sound post-production coordination across 5 markets
  • Usage rights management and assets delivery anticipation
  • 2019-2020-2021 new products campaign extensions management


53 versions

35% budget optimisation

Production of an image bank & GIFs for La Vache qui Rit

Conception and creation of a lifestyle & still life image bank


  • Content creative and artistic direction proposal across lifestyle and product visuals & GIFs
  • Agile and quick configuration involving 2 teams (lifestyle, product), including casting 15 talents
  • Usage rights management for both photographer and talents (3 years, world, all digital print POS)


+80 visuals & GIFs

15 talents

50% budget optimisation