Example: Production coordination & decoupling
USA IMC campaign production for KORI
Methodology
- 01USA client based needing to support the launch of its complementary food product within the US market. Local creative development, all touchpoint communication including TV, print, website, social
- 02US based production partner sourcing, production coordination implementation
- 03Assets delivery list anticipation and usage rights management
Upfront budget set-up and evolutions management
Entire production and post-production coordination - 04Management of back-up solutions due to Covid 19 lockdown situation
Delivery of all assets within planned timings and budget
Briefly
TVC production 2019-2020-2021 for NUII
Methodology
- 01Conception & creative development based on another region existing campaign
- 02Editing, transcreation, visual and sound post-production coordination across 5 markets
- 03Usage rights management and assets delivery anticipation
- 042020-2021 new products campaign extensions management
Case study
Briefly
Image bank & GIFs production for La Vache qui Rit
Methodology
- 01Content creative and artistic direction proposal across lifestyle and product visuals & GIfs
- 02Agile and quick configuration involving 2 teams (lifestyle, product), including casting 15 talents
- 03Usage rights management for both photographer and talents (3 years, world, all digital print POS)
Briefly
