References : Production coordination & decoupling
Image bank, social media content, TVC tags
Production of an IMC campaign for KORI
Launch of its complementary food product within the US market, all touchpoint communication including TV, print, digital
Briefly
110 delivered assets
25% budget optimisation
Response
- US based production partner sourcing, production coordination implementation
- Assets delivery list anticipation and usage rights management, upfront budget set-up and evolutions management, entire production and post-production coordination
- Management of back-up solutions due to Covid 19 lockdown situation, delivery of all assets within planned timings and budget
Production of a TVC for NUII
Conception and creation of the European launch campaign based on an existing film
Response
- Editing, transcreation, visual and sound post-production coordination across 5 markets
- Usage rights management and assets delivery anticipation
- 2019-2020-2021 new products campaign extensions management
Briefly
53 versions
35% budget optimisation
Production of an image bank & GIFs for La Vache qui Rit
Conception and creation of a lifestyle & still life image bank
Response
- Content creative and artistic direction proposal across lifestyle and product visuals & GIFs
- Agile and quick configuration involving 2 teams (lifestyle, product), including casting 15 talents
- Usage rights management for both photographer and talents (3 years, world, all digital print POS)
Briefly
+80 visuals & GIFs
15 talents
50% budget optimisation
