Our references in cost control, production coordination and usage rights management
Cost
control
Cost control TVC and usage rights management
Campaign « Des légumes qui facilitent l'envie » of Bonduelle
Production by the creative agency of a cross-brands TVC
Need for 3 versions of the film with 3 different product shot options
Challenging timing and budget constraints (1 month for production, 25% budget reduction during project development)
Shooting under COVID health constraints
Anticipation/proposal of alternative production solutions within constraints (advising country of shooting location, anticipation of solutions in the event of COVID outbreak)
Management and contract set up of campaign usage rights directly with rights holders
25% budget optimisation estimated
Counsel and budget optimisation in the interest of the brand in a context of challenging constraints
Cost control IMC campaign
Campaign « E-power » of Nissan
European launch of ePower technology on all NISSAN models (Ariya, Qashqai, Juke, Xtrail)
Production of a specific film per model
Shooting in 5 different countries
First attempt at bundling film shoots with the objective of optimising budgets
Study of feasibility of bundling in a context of different creatives
Proposal of alternative production solutions (virtual studio)
Supervision of the scope of rights for variations for use in all European markets, North Africa, South Africa, Middle East, Australia, New Zealand
4 master films / over 100 versions
16% budget optimisation estimated vs separate shootings
Long-term trust relationship, 100% satisfaction 100% transparent
Counsel and budget optimisation in the interest and in agreement with the brand
Decoupling
& coordination
Production coordination IMC campaign adaptation
Campaign co-stars Vertu POP for Nespresso
Internal organisation requiring a single post-production partner responsible of all adaptations for all markets
Need to smoothen and structure the relationship and communication between the brand and the post-production/adaptation partner
Need for creative input
Clear and smooth coordination of all parties (internal teams, media and creative agencies, HQ)
Support for retail, trade and B2B teams in their development of Media content for a consistency of campaigns
Support in defining needs and optimisation of internal processes
Creative input and strategic recommendations
2 TVC
10 DOOH
+100 press releases
Main point of contact regarding Assets and Brand ID
100% trust and tranquility
100% on time deliveries
Transparent relationship and daily availability for the brand team
Usage rights
management
Usage rights management of a TVC campaign
Campaign Cassegrain
In the context of the production of the new Brand campaign, need for long-term use of content
First experience for the brand of usage rights management decoupling with a 3rd party partner
Definition of the ambition and scope of usage rights of the campaign
Anticipation of needs and implementation of a rights negotiation strategy in agreement with the brand
Optimisation of music expenses by 22% when removing agency intermediaries, amongst other things
Global management of campaign usage rights (talent and music)
Serene, happy and smooth negotiations with rights holders in agreement with the brand
