Useful solutions &
smart optimisations

Our references in production, campaign adaptations and digital projects management


logo Côte d'Or

TVC & social media campaign creation

Côte d'Or Ice cream


TVC and social media campaign in year 3 of the product launch

Creative and artistic direction provided by notorious umbrella brand Côte d’Or chocolate – to be adapted to specificities of ice cream product

Need for coordination of the project with the group and the umbrella brand (Mondelez Group) within tight timings


TVC creative proposal + social media strategy/creative integrating the constraints of timing, budget, and creative direction of the umbrella brand

Implementation of a production and post-production configuration adapted to the project – bundling TVC configuration + a social media configuration (one day of shooting with ice cream expert culinary stylist)

Support for the brand throughout the project with a dedicated team, a single point of contact, and specific 3rd parties when necessary


Successful campaign, qualitative and consistent with the brand’s need

Flexibility, responsiveness and collaboration with teams for smooth project management

Clear organisation of the project and controlled budget with no overcost – 30% optimisation estimated compared to a traditional agency configuration

Single point of contact from the beginning to the end of the project for a smooth management

logo KitKat

Lifestyle image bank creation for international use



Need for an international image bank for worldwide markets and product range in digital/PR/POS

Lifestyle content for cross-functional use

Limited budget and poolable needs across markets


Creation of a list of situations and deliverables adapted to the budget with regards to needs and uses

Implementation of a simple and flexible production configuration with alternative solutions in terms of shooting (Paris in November), casting & post-production

Casting 15 models and usage rights management (3 years worldwide)


Delivery of 80 visuals (digital, PR and POS) featuring 15 models / usages 3 years worldwide

50% estimated budget optimisation

Delivery of useful, cross-functional content adapted to all markets

logo NUII

Conception and creation TVC, VOL campaign & social media adaptation

Launch campaign NUII


European launch of an existing product in Australia with a marketing and creative angle shift

Brand wish to use footage from existing films developed in Australia

Versions to be created for 3 flavors/environments

Budgetary constraints in a product launch context to be adapted to 5 markets under the supervision of the global team


Study of feasibility and creative proposals based on a series of mock-up edits

Stock video search and shooting of missing shots (including packshot)

Adaptation for 5 international markets with the local teams, in agreement with the global teams

Packshots and voice-over recording (in 5 languages)

2020-2023 campaigns: expansion to 8 flavors/films and 15 markets


150 versions/year over 12 markets with a campaign evolution over 4 years

Long-term trust relationship

35% estimated budget optimisation

Serene, happy and fluid coordination with the various markets in agreement with the global team

100% satisfaction 100% transparency


Logo Extrême

IMC campaign adaptation

Campaign Extrême Ice cream


Creation of strategic international TVC campaign by brand creative agency

Need to adapt content for 5 markets (creation of packshots and VO recording)

Need to adapt content for different media (TVC, OOH, tram and bus display, DOOH, music festivals)


Coordination of adaptations with local teams in agreement with global team

Simple and structured post-production configuration for creation of 15 3D packshots and delivery of 58 TVC masters in 20 days

Creation of OOH campaign (15 billboards, 7 trams, 6 buses), DOOH and music festivals based on the agency’s content

Management of the delivery of broadcast material in coordination with media agency and ad sales agency


TVC: 58 TV and digital masters across 5 markets

40 OOH/DOOH content

30% estimated budget optimisation

Long-term relationship of trust with the teams

Serene, happy and fluid coordination with the local teams in agreement with the global team within short timings

Digital projects

logo Herta

Coordination of independent digital ecosystem creation

New brand website and data migration for Herta SAS


Creation of a new stand-alone digital brand ecosystem

Creation and redesign of the brand website anticipating future needs for links to external tools

Migration of existing content and databases

Involvement of several partners to be coordinated

Legal and timing constraints


Audit of the current situation and needs, recommendation of an action plan, ballpark budget, macro-planning

Definition of the different stages of the project and the scope of the partners, cost control of agency quotes, MVP

Support for functional and technical decisions, coordination, management and operational monitoring of partners and their productions

Assessment of needs for the implementation of a DAM/PIM tool


Plotting of the redesign of the digital ecosystem with migration according to the MVP

Timing constraints respected

17% budget optimisation

Coordination and teamwork with 3 specialised agencies

Reference Digital Herta
Reference Digital Herta
Reference Digital Herta
logo nestle health science

SEO optimisations

Nestlé Health Science


A website dedicated to 2 specific targets: consumers and health professionals

Need to improve the website organic search engine ranking, both from a technical and editorial perspective


Technical audit and optimisation recommendations (pages architecture, title and meta description tags)

Seting up a team of health writers experts

Production of SEO optimised articles, delivered in bulks

Production of infographics


30 articles

3 infographics

+18% organic trafic

Effective coordination of 3 external partners: technical agency, writers, graphic designer