Our references in production, campaign adaptations and digital projects management
Content
creation
TVC & social media campaign creation
Côte d'Or Ice cream
TVC and social media campaign in year 3 of the product launch
Creative and artistic direction provided by notorious umbrella brand Côte d’Or chocolate – to be adapted to specificities of ice cream product
Need for coordination of the project with the group and the umbrella brand (Mondelez Group) within tight timings
TVC creative proposal + social media strategy/creative integrating the constraints of timing, budget, and creative direction of the umbrella brand
Implementation of a production and post-production configuration adapted to the project – bundling TVC configuration + a social media configuration (one day of shooting with ice cream expert culinary stylist)
Support for the brand throughout the project with a dedicated team, a single point of contact, and specific 3rd parties when necessary
Successful campaign, qualitative and consistent with the brand’s need
Flexibility, responsiveness and collaboration with teams for smooth project management
Clear organisation of the project and controlled budget with no overcost – 30% optimisation estimated compared to a traditional agency configuration
Single point of contact from the beginning to the end of the project for a smooth management
Lifestyle image bank creation for international use
KitKat
Need for an international image bank for worldwide markets and product range in digital/PR/POS
Lifestyle content for cross-functional use
Limited budget and poolable needs across markets
Creation of a list of situations and deliverables adapted to the budget with regards to needs and uses
Implementation of a simple and flexible production configuration with alternative solutions in terms of shooting (Paris in November), casting & post-production
Casting 15 models and usage rights management (3 years worldwide)
Delivery of 80 visuals (digital, PR and POS) featuring 15 models / usages 3 years worldwide
50% estimated budget optimisation
Delivery of useful, cross-functional content adapted to all markets
Conception and creation TVC, VOL campaign & social media adaptation
Launch campaign NUII
European launch of an existing product in Australia with a marketing and creative angle shift
Brand wish to use footage from existing films developed in Australia
Versions to be created for 3 flavors/environments
Budgetary constraints in a product launch context to be adapted to 5 markets under the supervision of the global team
Study of feasibility and creative proposals based on a series of mock-up edits
Stock video search and shooting of missing shots (including packshot)
Adaptation for 5 international markets with the local teams, in agreement with the global teams
Packshots and voice-over recording (in 5 languages)
2020-2023 campaigns: expansion to 8 flavors/films and 15 markets
150 versions/year over 12 markets with a campaign evolution over 4 years
Long-term trust relationship
35% estimated budget optimisation
Serene, happy and fluid coordination with the various markets in agreement with the global team
100% satisfaction 100% transparency
Adaptations
IMC campaign adaptation
Campaign Extrême Ice cream
Creation of strategic international TVC campaign by brand creative agency
Need to adapt content for 5 markets (creation of packshots and VO recording)
Need to adapt content for different media (TVC, OOH, tram and bus display, DOOH, music festivals)
Coordination of adaptations with local teams in agreement with global team
Simple and structured post-production configuration for creation of 15 3D packshots and delivery of 58 TVC masters in 20 days
Creation of OOH campaign (15 billboards, 7 trams, 6 buses), DOOH and music festivals based on the agency’s content
Management of the delivery of broadcast material in coordination with media agency and ad sales agency
TVC: 58 TV and digital masters across 5 markets
40 OOH/DOOH content
30% estimated budget optimisation
Long-term relationship of trust with the teams
Serene, happy and fluid coordination with the local teams in agreement with the global team within short timings
Digital projects
management
Coordination of independent digital ecosystem creation
New brand website and data migration for Herta SAS
Creation of a new stand-alone digital brand ecosystem
Creation and redesign of the brand website anticipating future needs for links to external tools
Migration of existing content and databases
Involvement of several partners to be coordinated
Legal and timing constraints
Audit of the current situation and needs, recommendation of an action plan, ballpark budget, macro-planning
Definition of the different stages of the project and the scope of the partners, cost control of agency quotes, MVP
Support for functional and technical decisions, coordination, management and operational monitoring of partners and their productions
Assessment of needs for the implementation of a DAM/PIM tool
Plotting of the redesign of the digital ecosystem with migration according to the MVP
Timing constraints respected
17% budget optimisation
Coordination and teamwork with 3 specialised agencies
SEO optimisations
Nestlé Health Science
A website dedicated to 2 specific targets: consumers and health professionals
Need to improve the website organic search engine ranking, both from a technical and editorial perspective
Technical audit and optimisation recommendations (pages architecture, title and meta description tags)
Seting up a team of health writers experts
Production of SEO optimised articles, delivered in bulks
Production of infographics
30 articles
3 infographics
+18% organic trafic
Effective coordination of 3 external partners: technical agency, writers, graphic designer
