02
Production coordination & decoupling

Principles

  • Define simpler, faster, cheaper production configurations
  • Identify and brief new, specialised and emerging production partners
  • Process for a smooth production coordination

Methodology

1. PRODUCTION BRIEF

  • Requirement clear definition
  • Deliverables list, usage rights and mandatories definition
  • Macro-planning definition

2. PRODUCTION CONFIGURATION

  • Choice of the most relevant production configuration
  • Choice of production partners
  • Budget breakdown / detailed planning

3. PRODUCTION COORDINATION

  • Content: creative, pre-production and shooting, post-production and delivery
  • Digital platform: centralised and multi-partners coordination (UX, SEO, SEA, social media management…)

4. USAGE RIGHTS

  • Anticipation of forthcoming requirements
  • Direct management with rights holders
  • Contract management
See examples
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