04
Sourcing & pitch management
Principles
- UNDERSTAND challenges
- RESPECT brand values / spirit
- SUPPORT from brief to agency implementation
Methodology
1. BRIEF
- Challenges preparation
- Brand objectives & requirements definition
- Proposal of a working methodology in line with the brand spirit
2. PITCH MANAGEMENT
- Selection process organisation
- Relevant partners identification and support the final selection
- Taking the cultural fit into account
3. NEGOCIATION
- Budget negociation
- Contract definition and negociation
4. IMPLEMENTATION
- Support the evaluation to ensure a sustainable choice
- Support the agency implementation