Our references in consulting, production strategy, and agency & production houses pitch management
Production
strategy
Production roster and decoupling
International Group
Launch of a dedicated BU, requiring the development of several international campaigns across a large volume of assets
Within global productions and local adaptations, need for an optimal budget management, to reduce time to market, and ensure legal coverage of usage rights, within a decentralised organisation working with several boutique creative agencies
Design and implementation of an A to Z decoupling process in collaboration with the creative agencies,
A usage rights management process including DAM solution,
A consolidated production house roster relevant to the creative and production requirements
Coordination of global campaigns productions and adaptations
40% reduction of time to market from brief to master assets delivery compared to other BUs working in a traditional model
35% cost efficiencies (fees + production) compared to other BUs
Complete ownership and availability of all assets raw materials for flexible re-use
Central visibility of all assets local usage
Usage rights
management
Agency pitch management for brand repositionning
JOKER
As Joker redefines its brand positionning and product range, it reviews its agency ecosystem and is looking for a strategy and creative agency
The cultural, organisational and budget aspects are as important as the strategy and creative relevance
Benchmark pre-selecting 5 agencies relevant to the brand and its objectives
Chemistry meeting focused on a specific brand problem to overcome
Selection of 2 agencies to pitch
Management of the process, anticipation and agreement on budget and contract matters before the final decision
Support in the final decision and the operational set up of the relationship
Only 2 agencies pitching, the unsuccessful one being remunerated: effective process for the brand and the participating agencies
Decision based on strategy and creative thanks to the budget and contract anticipation
A decision based on a strategy and creative that will see the light of day
Implementation of the basis for a sustainable, effective and efficient relationship
